Vitalogy / Franklin, WI

Vitalogy Living represents a wellness focused, mindful habitation that enhances the natural environment and creates spaces to connect, wander and explore. The master planning actively responds to the context by establishing street connections to adjacent neighborhoods and interweaving a suburban residential retreat. Instead of imposing our development onto the site we purposefully preserved the large wetlands and old growth woods to create a walkable community that is in close contact with its natural habitat.

The housing component is a carefully considered response to demographic changes that reflect on housing preferences and strong demand for luxury rental housing in the Franklin submarket. The residential housing will include a wide variety of unit styles and mixes. A 6,000 square foot clubhouse is positioned at the front door of the development, just behind commercial out lots creating a defined marker for the residential setting.

Adjacent outdoor uses including pickle ball courts, a putting and chipping green, professionally managed gardens and open green space elaborating the natural character of ecological features. The site will also include resident dog parks and several thousand linear feet of walking trails among the wetlands and woods and even a treehouse for kids.

CLIENT: LAND BY LABEL